The so-called "trendspotting" is an important tool which enables the doors manufacturers to be proactive rather than reactive in their businesses. It is up to the producers to pick and choose the trends and opportunities that best suit elements like manufacturing, marketing, and customer profile. The first trend which worth a deep analysis refers at sustainability. While the population has shown in the past a great concern for the environment, recent studies indicate that consumers have been reluctant to pay the price the premium products charge for green solutions. In the last few years, most of the consumers are beginning to show their concern for environmental sustainability through their willingness to pay price premiums required for environmentally friendly consumer products. Sustainability, health, and the environment are now becoming key purchasing decision factors and this tendency is manifesting including on the interior doors segment. On the second place, by this point of view, is the trend of reducing the average size of buildings, which is a reality today. The reasons for that phenomenon are complex, and could be summarized as follows: land price is continually increasing driving parcel sizes to be smaller; zoning and community planning in more often capping floor area; baby boomers retiring and downsizing; sustainability and environmental footprint; high cost of materials and trades; time for upkeep and maintenance. All of this elements exerts an indubitable effect on the interior doors demand, as the number of rooms is decreasing. As for the demand for building materials designated to new starts and remodeling of existing buildings, the situation is not good at all, and exert a direct outcome on the specific demand. Is for certain that nowadays the market encounter real problems related to construction funding and the situation is hard to improve on short term. The final issue is related to the type of materials. Interior swinging and sliding doors are dominated at the high-end by hardwoods such as oak, cherry, and maple, at the entry-level being used imported pine doors. The imports from Asia are renewing interest in natural wood doors so this could be leveraged to market/reposition of Douglas fir doors as upgrade products in the future.